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Southwest Roots

Southwest airlines first turned a profit in 1973, and since then Southwest have ended every year profitable (Brooker). This is an amazing accomplishment; even more amazing is that it is in the airline industry. No other airlines have even been close to achieving this. What is southwest’s secret formula for success? None other than the CEO and chairman Herb Kelleher. As some would say the best way to describe Herb is “one of a kind.” He is a transformational leader with charisma and determination to spare. Helping to fuel him in his conquest is his drive for human interaction as well love for bourbon and cigarettes.

Herb stepped down as CEO in the early 2000s. This was after bringing the company from having 27 planes and $270 million in revenues in his first year as CEO in 1982 to $5.7 billion business (Brooker). Today Southwest is considered a top airline for customer service, value, consistency and reliability.  Plus they have a great TV ad campaign.

How Acetaldehyde Beer React

Ever drank a home brewed beer and it had a green apple taste and smell. Almost tasted and smell artificial like a solvent? Acetaldehyde beer often happens. The smell is often from acetaldehyde, it is a byproduct of ethanol.

acetaldehyde beer

Acetaldehyde is in all beers at some levels. Some American beers have it in their flavor profile. One example is Budweiser. Unfortunately, it can be found at an extremely high level in some homebrew cases. This makes the flavor of the beer bad and sometimes undrinkable.

When you drink your body turns ethanol into acetaldehyde. Unfortunately, this is an alcohol-related toxin, that is often linked to hangover symptoms. The liver’s stores of glutathione quickly run dry when large quantities of alcohol enter the system. This causes acetaldehyde to build up in the body as the liver attempts to create more glutathione, allowing the toxin to sit in the body for long periods of time, causing damage.

Your body can counter this toxin why cysteine which can be found in eggs and in supplements. Reducing your hangover symptoms.